Your salon AI workbook.

A short working session for you, about 30 minutes. Don't just read it, fill it in. By the end you'll know what no-shows cost you, have your reminders and deposits planned, a way to win back lapsed clients, a content prompt pack started, and a 90-day plan. Type straight into the boxes and save as a PDF, or print it and write on it.

The whole idea, in brief. No-shows are your biggest money leak. Every fix bolts onto your booking tool (Fresha, Timely, Square Appointments). Reminders and deposits cut no-shows; a waitlist fills cancellations; online booking and an AI receptionist catch the half of demand that lands after hours; rebooking, reactivation and reviews keep your column full. Automate the admin, keep the welcome at the chair and a human eye on every post yours. Start with one fix and prove it.

1No-show cost calculator

Put a real number on the leak. A single no-show costs roughly $110 to $265. Once you see the yearly figure, the case for fixing it makes itself.

No-shows in a typical week (your honest guess): Average value of a booking ($): Weekly cost (no-shows per week × average value): Yearly cost (weekly cost × 50):

That yearly number is what's walking out the door. Most of it is recoverable with the steps below.

2Reminders and deposits setup checklist

Tick what you'll switch on, and write the specifics. Start with reminders (the easy win), then deposits on the bookings that hurt most.

A friendly confirmation goes out when a booking is made. An automatic SMS reminder goes out 24 to 48 hours before, with one-tap confirm, reschedule or cancel. A deposit is taken on long or high-value services (colour, foils, keratin). A deposit is taken on first bookings from new clients. A deposit is taken on peak times (busy Saturdays). A waitlist is on, so a cancellation is auto-offered to clients waiting. Deposit amount and rule (e.g. $30, comes off the final price): Cancellation window (e.g. 24 or 48 hours):

3Rebooking and reactivation plan

The cheapest client is the one you already have. Plan how you nudge clients to rebook and win back the ones who drifted off, all from your own records.

Typical visit cycle (e.g. every 6 weeks), and when the rebooking nudge goes out: How you'll spot lapsed clients (e.g. no visit in 4+ months) and roughly how many that is: Your reactivation message and any small welcome-back offer: An automatic Google review request goes out shortly after the appointment, while it's fresh.

4Social and content prompt pack

A first draft is a start, not the finished post, and a human eye stays on every one. Capture your tone and your go-to prompts so each draft starts on-brand instead of from nothing.

Your salon's tone in a few words (e.g. warm and a bit cheeky, calm and high-end): A caption you loved, to give the AI an example to match: Your reusable caption prompt (describe the post + your tone + ask for it in Australian English): Your reusable promo prompt (the offer + who it's for + the call to action):

5Your 90-day plan

One fix at a time, each proven before the next. Write what you'll actually do, and the one thing you'll start with this week.

Weeks 1 to 2 (check your booking tool can do the jobs, then switch on reminders): Weeks 3 to 4 (deposits on the risky bookings, waitlist on): Weeks 5 to 6 (online booking on, link everywhere): Weeks 7 to 8 (rebooking nudges, review requests, one reactivation message): Weeks 9 to 12 (content rhythm going, then review the numbers): The one fix I'll start with this week:

Your salon AI workbook.

Sent, thanks.