A single automation
one painful task, handled
The quoting, the follow-ups, the data entry between your tools. Scoped from a conversation and fixed before we start.
Pricing
What it costs.
What it includes.
Websites have clear prices up front. AI automation and custom systems are scoped from a conversation — priced to the hours they give back, not a menu.
All prices in AUD. Quotes hold for 30 days from issue.
AI automation & custom systems
Priced to the hours
it gives back.
Automation isn't a menu. Every build is scoped from a conversation and priced against the time and money it returns — not an hourly rate. No prices here on purpose: yours depends on what's actually worth doing.
A full operational build
several, wired together
A set of automations built into how you actually work, end to end. Scoped to the project, with the payoff mapped up front.
A custom system
bespoke software
A private system built for exactly how one business runs — the serious end. Scoped individually; most of it I can't show you, by design.
Two ways to keep going.
Once something's built you can leave it — or keep me on. No lock-in either way.
Care
from $200 / monthMonitoring, maintenance and small fixes — keeping what's built running quietly in the background.
Build
from $1,500 / monthOngoing automation development as the business grows — a standing hand on the next thing worth automating.
Running costs — servers, model and API usage — are passed through at cost. No SaaS markups stacked on top.
Websites & builds
Prices on the page. No guesswork.
Websites and full builds have clear prices up front — a fixed price where the job's a defined thing, an honest starting point where it scopes to what you need. Either way you know roughly where you stand before we talk. It's often the first thing a business needs, and the easiest way to start working together.
Single page
$899 one-off · no hosting fees
For Solo operators, single-service businesses, anyone whose website job is one well-made page.
One sharp page, custom-designed around the business. Hosted on Cloudflare's edge — no monthly hosting fees, no subscriptions.
Includes
- · Bespoke single-page website, designed for the actual job
- · Mobile, accessibility, performance done properly
- · Hosted on Cloudflare Pages — no monthly hosting fees
- · Domain configuration if you have one
- · Branded favicon and Open Graph image
- · Basic SEO metadata, structured data
Add-ons
- · Extra pages — scoped and quoted
- · Contact form (with anti-spam)
- · Newsletter sign-up integration
Future changes billed at the hourly rate, in 15-minute increments. No retainer required.
Custom Website + CMS
From $4,000 multi-page · headless WordPress
For Established small businesses that need a real website with content they'll want to update.
A custom-designed multi-page website on a headless WordPress setup — a fast custom front end with the familiar WordPress dashboard for editing. Way faster than standard WordPress builds, same easy content control for your team.
Includes
- · Headless architecture — custom front end on the WordPress backend
- · Custom design, multiple pages
- · Mobile, accessibility, performance done properly
- · Edit content in the familiar WordPress dashboard anytime
- · Configured and deployed onto your hosting (or one of the tiers below)
- · Domain configured, SSL set up at launch
- · Training so you can run it yourself
Add-ons
- · Migration from existing site
- · Email setup (Microsoft 365 or Workspace)
- · Booking system integration
- · Custom forms beyond standard contact
Build is one-off. Ongoing hosting + maintenance is billed monthly — see Hosting & maintenance below.
Online store
From $7,000 headless · WordPress + WooCommerce
For Small businesses selling products online and wanting full control of the store.
Everything in Custom Website + CMS, plus a fully-wired WooCommerce store: products, payments, inventory, the customer flow. Same headless architecture — significantly faster than standard WooCommerce stores.
Includes
- · Everything in Custom Website + CMS
- · WooCommerce store on WordPress
- · Stripe checkout (or your processor of choice)
- · Product catalogue, categories, variants
- · Order notifications, customer accounts
- · Basic shipping rules and tax setup
- · Training on running the store
Add-ons
- · Custom shipping logic / multi-vendor setup
- · Subscriptions / recurring orders
- · Inventory sync with external systems
- · Custom checkout flows
Build is one-off. Hosting from $129/mo for small stores, $250+/mo for dedicated VPS as traffic grows — see below. Stripe / payment processor fees are charged by Stripe, not by me.
Business start-up or custom build
Quote scoped, not templated
For Brand-new operators with no IT yet, or established businesses with a project that doesn't fit a standard tier.
End-to-end setup for a new business — domain, branded email, website, online bookings, payments, the back-office systems. Or anything bespoke that doesn't fit the standard tiers. Done as one coherent project.
Includes
- · Domain registration
- · Branded email on Microsoft 365 or Google Workspace
- · Website (single page or full build, your choice)
- · Online bookings, payments, integrations as needed
- · Bookkeeping / accounting integration
- · Whatever the project actually needs
Add-ons
- · Branding work (logos, palette, type system)
- · Brand photography coordination
- · Ongoing managed services after launch
Quoted to scope. Initial conversation is free — no obligation, no pressure.
Why headless
The speed difference,
actually measured.
Standard WordPress runs PHP and plugins on every page request. Headless serves pre-built HTML from a CDN — same content, dramatically less work. Numbers below are typical ranges from real-world audits.
Standard WordPress
Page builder + plugins · shared hosting
- Lighthouse mobile
- 35–65
- Largest Contentful Paint
- 3–5s
- Page weight
- 2–4 MB
- Time to interactive
- 4–8s
Headless WordPress
Custom front end · CDN-served
- Lighthouse mobile
- 95–100
- Largest Contentful Paint
- Under 1s
- Page weight
- 200–500 KB
- Time to interactive
- ~1s
This site is itself a headless build — 95+ Lighthouse mobile, a lean initial load, sub-second LCP. Run any URL through Google PageSpeed Insights to check.
Hosting & maintenance
Ongoing care.
Monthly, no lock-in.
Hosting is separate from the build price. Pick a tier — or use your own host, your call. All prices monthly, AUD.
Hosting
$59 / month
Premium Australian VPS hosting for the standard custom website. Set-and-forget, with SSL and backups handled.
- · Premium Australian VPS
- · SSL certificate, auto-renewed
- · Automated backups
- · Domain registration included
Hosting + maintenance
$129 / month
Everything in Hosting, plus ongoing maintenance — WordPress updates, security monitoring, small fixes as they come up.
- · Everything in Hosting
- · WordPress core + plugin updates
- · Uptime + security monitoring
- · Small fixes and content tweaks included
For online stores: hosting starts at $129/mo for small stores. Dedicated VPS from $250+/mo as traffic and order volume grow — quoted when the time comes.
Pricing questions
The ones that come up most.
How much does AI automation cost?
AI automation is scoped from a conversation and priced to the hours it gives back, not an hourly rate. A single automation is a fixed price agreed before work starts; a full operational build or custom system is quoted to the project. The first conversation is free.
Why aren't automation prices listed?
Because no two businesses hate the same jobs. A useful price comes from a short conversation about what's actually worth automating — so you're quoted for your situation, not sold a one-size-fits-all package.
Do you charge by the hour?
Clearly-scoped work is a fixed price, so you're not paying for slow days. Small open-ended jobs can be hourly, and ongoing work runs on a monthly retainer. Everything is quoted before it starts — no surprises on the invoice.
What's the difference between the Care and Build retainers?
Care, from $200/month, keeps what's built running — monitoring, maintenance and small fixes. Build, from $1,500/month, is ongoing development — a standing hand on the next thing worth automating as the business grows.
How much does a website cost?
A single page is $899 one-off with no hosting fees. A custom multi-page website with a CMS starts at $4,000, and an online store from $7,000. Managed hosting, if you want it, is separate from $59/month.
Is there a lock-in contract?
No. Builds are one-off, and retainers run month to month with no lock-in. You can leave whenever you like, and you own what's been built.
Next step
Not sure which fits?
Send a message.
Tell me what you're trying to do. I'll come back with the shape that makes sense — and a fixed price for it.