Free course · 5 lessons · about 30 min

AI & automation, finally in plain English.

No jargon, no hype. Five short lessons that take you from what AI actually is to what it can genuinely do in a business: from the quick wins to custom dashboards and integrations no one sells off the shelf. Written for capable people who happen to be new to this.

Written for leaders and teams who are great at their job and new to this. We go from the quick wins to the genuinely advanced, all in plain English.

What you'll learn
Lesson 1 What AI actually is The mental model that sticks: the AI is a brilliant brain, and the real value is the body you build around it. Plus why the brain on its own is only the start. 6 min
Lesson 2 What's actually possible From the quick wins everyone starts with to the genuinely advanced: a company brain, consolidated dashboards, and integrations no one sells off the shelf. 8 min
Lesson 3 Using it without getting burned Mistakes, data and privacy, and the human-in-the-loop rule that keeps it safe, which matters more the bigger your team gets. 6 min
Lesson 4 How to start without wasting money Pick one job, prove it, expand. The simple filter for choosing a first automation that pays for itself. 5 min
Lesson 5 Your first 90 days Turning all of it into a calm, practical plan, with the one-page workbook to take to your team. 5 min

Carry on anywhere.

Start on your laptop, finish on the train. Save your spot and we'll email you a link that picks the course back up on any device. No account, no password.

Pick up anywhere

Save your progress

Pop your email in and we'll send you a link to pick up where you left off, on any device. No account needed.

Just for the link to your progress. No spam, and I never share your details.

Take it to your team.

A short working session you do with your team: audit where your time goes, pick your first project, map the gaps no off-the-shelf integration covers, and leave with a 90-day plan. Type into it or print it. Want just the gist? There's a free one-page summary too.

Free download

Get the work-through workbook

Pop your email in and the fill-in workbook is yours: audit where your time goes, pick your first project, map the integration gaps, and build a 90-day plan with your team. Type into it or print it.

Your email gets you the workbook, that's it. No spam, and I never share your details.

Prefer the quick version? Read the free one-page summary →

Before you start.

Is the course really free?
Yes, completely. All five lessons are free to read with no sign-up. If you'd like the one-page workbook to keep and share with your team, that's a quick email, and that's the only thing asked for anywhere on here.
Do I need to be technical to follow it?
Not at all. It's written for capable business people who happen to be new to AI. There's no code and no jargon, just plain English and real examples. The technical side is what people like JDCS are for.
How long does it take?
About 30 minutes all up, across five short lessons. You can read it in one sitting or one lesson at a time. It's built to be digestible, not a textbook.
Is this just a sales pitch for JDCS?
No. It's the same honest advice JDCS would give in a conversation, written down. The aim is to make you genuinely more confident about AI. If you later want a hand applying it, the first conversation is free, and you keep the plan either way.
Can I share it with my team?
Please do. That's exactly what the one-page workbook is for. Run the lessons as a lunch-and-learn, or hand the workbook around before a planning session. It's meant to be used.
When you're ready

Want this applied to your business?

Once you've done the course, the obvious next step is mapping where your own time goes and what's worth doing first. That first conversation is free, and you keep the plain-English plan either way.