Product copy at scale.

Writing a good product description takes ten or fifteen minutes if you care about it. Now multiply that by three hundred products. No wonder so many WooCommerce stores run on the manufacturer's blurb, a copied paragraph, or nothing at all. Thin copy costs you twice: it converts worse, and it gives search engines less to rank. This lesson is how to use ChatGPT or Claude to draft on-brand descriptions fast, in Australian English, without letting the AI make things up.

The job AI is genuinely good at here

Drafting from facts you give it is squarely in the sweet spot for a tool like ChatGPT or Claude. You hand it the real details of a product, what it is, what it's made of, the size, who it's for, and it turns that into clean, readable copy in the tone you ask for. It's fast, it never gets bored on product 250, and it's consistent. What it is not is a source of truth. It doesn't know your actual stock, and if you leave a gap it will cheerfully fill it with a plausible guess. That one trait shapes the whole workflow.

Feed it facts, never let it invent

The golden rule: the AI writes the prose, you supply the facts. Give it the true specs and tell it, in plain terms, not to invent anything it hasn't been given. A description that confidently states the wrong material, a size that doesn't exist, or a feature the product lacks isn't just embarrassing, it drives returns and chargebacks and chips at your reputation. So the prompt always includes the real details and a clear instruction: if a detail is missing, leave a gap for me to fill, don't guess. That single line saves you from the most expensive mistake on a product page.

Set a reusable prompt, then run the catalogue

The trick to keeping a few hundred descriptions sounding like one brand is to stop starting from scratch. Write one solid prompt and reuse it. A good product-copy prompt has four parts:

• Your tone. Describe how your store sounds: warm and plain, technical and precise, playful, whatever fits. Spell it out in your wording, not "make it engaging".
• Your rules. Australian English, every time (organise, colour, metres). A length range. Whether you use headings or bullet points. What to avoid: hype words, exclamation marks, made-up claims.
• A worked example. Paste one description you're proud of. A single good example does more than a paragraph of instructions, because the model copies the shape and feel.
• The facts slot. A clear spot where you drop the real specs for each product before you run it.

With that saved, drafting a description becomes a thirty-second job: paste the facts, run it, read it. The workbook gives you a fill-in prompt pack to build yours.

Keep a human on the facts

Every draft gets a quick human read before it goes live. You're not rewriting it, you're checking two things: are the facts right, and does it sound like you? That read takes far less time than writing from a blank page, and it's the step that keeps invented specs off your store. For a big catalogue, do it in batches: generate twenty, check twenty, publish twenty. You'll get a feel for where the model tends to drift and can tighten the prompt as you go. The same feed-it-facts approach carries over to the rest of your marketing, which we cover in our guide to AI content marketing for small business.

A note on the platform

None of this is locked to a tool. You're drafting in ChatGPT or Claude and pasting the result into WooCommerce, which means you keep full control of your own copy and your own store. There are bulk-edit and import tools in the WooCommerce world that make pasting in a few hundred descriptions quick, and that's a fine place to lean on a developer if the volume is large. We deliberately don't use the copy generators baked into hosted platforms here, because the whole point is that your store, and your words, stay yours.